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~person:"Zielke, Stephan"
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Search: subject_exact:"Sortimentspolitik"
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Retail assortment
5
Sortiment
5
Category Management
3
Category management
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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channel integration
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customer confusion
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Zielke, Stephan
Chernev, Alexander
10
Fisher, Marshall L.
8
Hübner, Alexander
8
Kök, A. Gürhan
7
Rudolph, Thomas
7
Rusmevichientong, Paat
7
Schröder, Hendrik
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Topaloğlu, Hüseyin
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Vaidyanathan, Ramnath
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Gázquez-Abad, Juan Carlos
6
Kahn, Barbara E.
6
Martínez-López, Francisco J.
6
Martínez-de-Albéniz, Victor
6
Olbrich, Rainer
6
Schlippenbach, Vanessa von
6
Talebian, Masoud
6
Wang, Ruxian
6
Wiebach, Nicole
6
Ahlert, Dieter
5
Argentesi, Elena
5
Broniarczyk, Susan M.
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Draganska, Michaela
5
Duso, Tomaso
5
Gijsbrechts, Els
5
Hildebrandt, Lutz
5
Knuff, Marc
5
Ma, Meilin
5
Marrazzo, Alessia
5
Thomadsen, Raphael
5
Verhoef, Peter C.
5
Battenfeld, Dirk
4
Bernstein, Fernando
4
Brambilla, Irene
4
Buhr, Carl-Christian
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Dekimpe, Marnik G.
4
Diehl, Kristin
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Duan, Yongrui
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Marketing : ZFP ; journal of research and management
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
2
Sortimentspolitik
Zielke, Stephan
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 507-526)
.
2012
Persistent link: https://www.econbiz.de/10009737998
Saved in:
3
Category Management
Müller-Hagedorn, Lothar
;
Zielke, Stephan
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 915-939)
.
2007
Persistent link: https://www.econbiz.de/10003511278
Saved in:
4
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
5
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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