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~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Marketing letters : a journal of research in marketing
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Marketing und Kommunikation mit Musik : das Spiel mit den Emotionen
Diederichs, Frank A.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
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(pp. 159-176)
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2008
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