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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of business research : JBR"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business research : JBR
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
7
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
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Psychology & marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Designing and communicating experience
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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Transnational studies in jazz
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essentials
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Asia Pacific journal of marketing and logistics
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Audio-Branding
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Branded spaces : experience enactments and entanglements
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Cutting edge international research
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Innovation in advertising and branding communication
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International Journal of Computational Methods in Heritage Science (IJCMHS)
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business strategy
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Journal of destination marketing & management
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
2
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
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