//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sound branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising effects
1
Advertising music
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Werbemusik
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Esch, Franz-Rudolf
1
Roth, Simone
1
Strödter, Kristina
1
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Psychology & marketing
4
SpringerLink / Bücher
3
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Cutting edge international research
1
European journal of marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft
1
Innovation in advertising and branding communication
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marken- und Produktmanagement
1
Marketing letters : a journal of research in marketing
1
Praxisforum Medienmanagement
1
Research
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->