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~person:"Beukeboom, Camiel J."
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Advertising music
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Consumer behaviour
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Beukeboom, Camiel J.
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Journal of advertising : official publication of the American Academy of Advertising
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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