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person:"Beyer, Gilbert"
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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
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2
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
3
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
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