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person:"Bruhn, Herbert"
~person:"Lantos, Geoffrey P."
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Search: subject_exact:"Sound branding"
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Advertising music
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Bruhn, Herbert
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
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2
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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3
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
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