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person:"Daschmann, Gregor"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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IMES : ein indirektes Messverfahren zur Evaluation von Sound-Logos
Lepa, Steffen
;
Daschmann, Gregor
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 141-158)
.
2007
Persistent link: https://www.econbiz.de/10003731659
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