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person:"Krugmann, Dennis"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis
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2007
Persistent link: https://www.econbiz.de/10009665215
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Akustische Markenführung im Rahmen eines identitätsbasierten Markenmanagements
Krugmann, Dennis
;
Langeslag, Patrick
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 70-79)
.
2007
Persistent link: https://www.econbiz.de/10003731630
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