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subject:"Product design"
~subject:"United States"
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Search: subject_exact:"Sound branding"
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Product design
United States
Advertising music
116
Werbemusik
116
Brand management
47
Markenführung
47
Consumer behaviour
35
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35
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33
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31
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19
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18
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Borders, Aberdeen Leila
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Kemp, Elyria
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Kopp, Steven W.
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Natesan, Chinna
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Journal of retailing and consumer services
2
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
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2
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
3
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
4
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
5
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
6
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
Saved in:
7
Sonic Branding als Designprozess : eine empirische Bestandsaufnahme
Kastner, Sonja
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 120-131)
.
2007
Persistent link: https://www.econbiz.de/10003731645
Saved in:
8
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
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