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subject:"Produktgestaltung"
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Search: subject_exact:"Sound branding"
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Produktgestaltung
Advertising music
118
Werbemusik
118
Brand management
49
Markenführung
49
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
35
Advertising effects
33
Musik
20
Akustische Markenführung
19
Music
19
Brand image
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Markenimage
18
Music industry
15
Musikwirtschaft
15
Werbung
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Advertising
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Deutschland
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Germany
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Brand
9
Markenartikel
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Emotion
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Einzelhandel
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Europa
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Europe
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Hörfunkwerbung
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Internet marketing
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Online-Marketing
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Perception
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Radio advertising
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Wahrnehmung
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Corporate reputation
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Fernsehwerbung
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Firmenimage
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Ladengestaltung
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Retail trade
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Store design
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Television advertising
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USA
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German
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Heller, Milo
1
Kastner, Sonja
1
Nerpin, Stefan
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Spence, Charles
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Veit, Richard
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
3
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1
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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2
Sonic Branding als Designprozess : eine empirische Bestandsaufnahme
Kastner, Sonja
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 120-131)
.
2007
Persistent link: https://www.econbiz.de/10003731645
Saved in:
3
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
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