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subject:"Multinationales Unternehmen"
~isPartOf:"International marketing in rapidly changing environments"
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Multinationales Unternehmen
Brand image
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Consumer motivation
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Designation of origin
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Herkunftsbezeichnung
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Indonesia
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Indonesien
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Kaufmotiv
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Cho, Seoung-do
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International marketing in rapidly changing environments
Case studies on MNCs in India
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Journal of world business : JWB
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KIEP working paper
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The international journal of human resource management
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Academy of Management journal : AMJ
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Asia Pacific business review
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Discussion papers in economics
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Duisburger Arbeitspapiere Ostasienwissenschaften
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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Global talent management and staffing in MNEs
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Japan and the world economy : international journal of theory and policy
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Journal of contemporary Asia
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Korea : Politik, Wirtschaft, Gesellschaft
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Korean social science journal
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La richesse des régions : la nouvelle géographie socio-économique
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MNCs in India : issues and challenges
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Management international review : MIR ; journal of international business
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Research handbook on transnational corporations
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Springer eBook Collection / Business and Management
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Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
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