Croonen, Evelien P. M.; Hamming, Reinder - In: Design and management of interfirm networks : franchise …, (pp. 33-56). 2019
Trust is an important topic in franchising research. However, research has neglected franchisees' trust in their fellow franchisees or "peers" within the network ("peer trust"). Peer trust may facilitate cooperation among franchisees and hence increase unit or network performance. However, it...