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~subject:"Beziehungsmarketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Beziehungsmarketing
Social Web
7
Social relations
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7
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Konsumentenverhalten
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Tomczyk, Przemysław
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
20
International journal of hospitality management
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of service management
7
The journal of services marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Technological forecasting & social change : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of contemporary hospitality management
5
Journal of retailing and consumer services
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service theory and practice : JSTP
4
Journal of travel and tourism marketing
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SpringerLink / Bücher
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The journal of business & industrial marketing
4
Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business-to-business marketing
3
Journal of service research : JSR
3
Journal of strategic marketing
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
Betriebswirtschaftliche Diskussionsbeiträge
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ERIM report series research in management
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler Research
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
Journal of electronic commerce research : JECR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
2
Marketing intelligence & planning
2
Schriftenreihe Schwerpunkt Marketing
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
4
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
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