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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bayram, Pelin"
~subject:"Customer brand engagement"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Asia Pacific journal of marketing and logistics
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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