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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Soziale Internetplattform"
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Soziale Beziehungen
Social Web
94
Social web
94
Internet marketing
62
Online-Marketing
62
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
29
Markenführung
29
Social media marketing
28
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
22
Virales Marketing
22
Brand image
14
Facebook
14
Markenimage
14
Marketing management
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Marketingmanagement
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Advertising effects
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Online retailing
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Online-Handel
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Werbewirkung
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E-commerce
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Electronic Commerce
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Social networking sites
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Social network
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Soziales Netzwerk
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Advertising
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Internet
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Werbung
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Social networks
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Social relations
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Word-of-mouth marketing
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Brand
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Consumer behavior
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Marketing communications
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Social media advertising
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Andrews MacLelland, Melinda
1
Cabiddu, Francesca
1
Foster, Jamye K.
1
Frau, Moreno
1
Frigau, Luca
1
Harridge-March, Sally
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Labrecque, Lauren I.
1
Ma, Bei
1
Mola, Francesco
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Pinho, José Carlos
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Quinton, Sarah
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Soares, Ana Maria
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Tomczyk, Przemysław
1
Wallace, Lacey K.
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Yuksel, Mujde
1
Zhang, Jing
1
Zhang, Linghua
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Information systems research : ISR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of management information systems : JMIS
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
4
Tourism management : research, policies, practice
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Cogent business & management
3
Discussion paper
3
Electronic commerce research and applications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of human resource management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global information management
3
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
4
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
5
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
6
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
7
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
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