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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Soziale Beziehungen"
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Soziale Beziehungen
Social Web
211
Social web
211
Internet marketing
100
Online-Marketing
100
Consumer behaviour
93
Konsumentenverhalten
93
Viral marketing
46
Virales Marketing
46
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41
Online-Handel
41
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38
Electronic Commerce
38
Beziehungsmarketing
32
Brand management
32
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32
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social media
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Lee, Gene Moo
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Li, Wenhua
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Ma, Bei
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Matook, Sabine
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of management information systems : JMIS
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Information systems research : ISR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
4
Tourism management : research, policies, practice
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Discussion paper
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of human resource management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
6
Social influence and monetization of freemium social games
Fang, Bin
;
Zheng, Zhiqiang
;
Ye, Qiang
;
Goes, Paulo B.
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 730-754
Persistent link: https://www.econbiz.de/10012198614
Saved in:
7
Combining geographical and social influences with deep learning for personalized point-of-interest recommendation
Guo, Junpeng
;
Zhang, Wenxiang
;
Fan, Weiguo
;
Li, Wenhua
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1121-1153
Persistent link: https://www.econbiz.de/10011975701
Saved in:
8
Effect of "following" on contributions to open source communities
Moqri, Mahdi
;
Mei, Xiaowei
;
Qiu, Liangfei
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1188-1217
Persistent link: https://www.econbiz.de/10011975711
Saved in:
9
What leads to prosocial behaviors on social networking services : a tripartite model
Kuem, Jungwon
;
Ray, Soumya
;
Siponen, Mikko
;
Kim, Sung S.
- In:
Journal of management information systems : JMIS
34
(
2017
)
1
,
pp. 40-70
Persistent link: https://www.econbiz.de/10011709800
Saved in:
10
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
11
A friend like me : modeling network formation in a location-based social network
Lee, Gene Moo
;
Qiu, Liangfei
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
33
(
2016
)
4
,
pp. 1008-1033
Persistent link: https://www.econbiz.de/10011664628
Saved in:
12
Special Section: Online social connections
Clemons, Eric K.
(
contributor
)
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 1-70
Persistent link: https://www.econbiz.de/10011409204
Saved in:
13
Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine
;
Cummings, Jeff
;
Bala, Hillol
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
Saved in:
14
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
15
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
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