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~person:"Ma, Zecong"
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Ma, Zecong
Kuchler, Theresa
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Stroebel, Johannes
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Dwivedi, Yogesh Kumar
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Bailey, Michael
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Qiu, Liangfei
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Füller, Johann
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Tan, Yong
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Loureiro, Sandra Maria Correia
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Ozuem, Wilson
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Martínez-López, Francisco J.
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Petrova, Maria
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Sabatini, Fabio
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Filieri, Raffaele
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Harrigan, Paul
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Pitt, Leyland F.
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Rita, Paulo
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Allcott, Hunt
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Flavián Blanco, Carlos
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Kummer, Michael E.
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Enikolopov, Ruben
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Gu, Bin
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Krcmar, Helmut
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Ruyter, Ko de
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Vrontis, Demetris
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Walsh, Gianfranco
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Wirtz, Bernd W.
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Hinz, Oliver
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Laurell, Christofer
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Xie, Tian
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Asongu, Simplice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
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Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
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2
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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