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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~type_genre:"Case study"
~subject:"Credibility"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Journal of communication management : an international journal
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Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media
Eilers, Daniela
;
Kleine-Kalmer, Barbara
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 129-145)
.
2012
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