//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Thesis"
~type_genre:"Collection of articles of several authors"
~isPartOf:"Innovatives Markenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Markenpolitik
2
Online-Marketing
2
Soziale Software
2
Soziales Netzwerk
2
Advertising effects
1
B-to-B-Marketing
1
Beziehungsmanagement
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Hotel
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Kundenmanagement
1
Mund-zu-Mund-Werbung
1
Negativität
1
Social Media
1
User behavior
1
Verbraucherverhalten
1
Viral marketing
1
Virales Marketing
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Thesis
Collection of articles of several authors
Hochschulschrift
9
Language
All
German
2
English
2
Author
All
Burmann, Christoph
3
Eilers, Daniela
1
Germelmann, Class Christian
1
Kleine-Kalmer, Barbara
1
Maier, Florian
1
Nee, Ines
1
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Innovatives Markenmanagement
Premier reference source
31
Research
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
11
Gabler Research
7
Lecture notes in business information processing : LNBIP
7
Berichte aus der Wirtschaftsinformatik
6
Critical explorations
6
Edition Wissenschaft Apprimus
5
Journal of universal computer science
5
Schriftenreihe Studien zum Konsumentenverhalten
5
Springer-Gabler Research
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
Advances in business strategy and competitive advantage (ABSCA) book series
4
Berichte aus der Betriebswirtschaft
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of networking and virtual organisations : IJNVO
4
Schriftenreihe Rationalisierung
4
Schriftenreihe Schwerpunkt Marketing
4
Springer Gabler Research
4
Betrieb / Management, Strategie
3
Betriebswirtschaftslehre für Technologie und Innovation
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Gabler Edition Wissenschaft
3
International journal of technology marketing : IJTMkt
3
PhD series / Copenhagen Business School
3
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
3
Schriftenreihe des Internationalen Hochschulverbunds IUNworld
3
Advanced series in management
2
Advances in E-Business research (AEBR) book series
2
Advances in advertising research
2
Advances in business information systems and analytics (ABISA) book series
2
Advances in e-business research (AEBR) book series
2
Advances in human and social aspects of technology (AHSAT) book series
2
Advances in human resources management and organizational development (AHRMOD) book series
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Cadernos Adenauer
2
Dissertationen / Universität St. Gallen
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
2
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
3
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Nee, Ines
-
2016
Persistent link: https://www.econbiz.de/10013457221
Saved in:
4
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->