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person:"Ozuem, Wilson"
~isPartOf:"International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association"
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
Computer-mediated marketing strategies : social media and online brand communities
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
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