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~subject:"Brand management"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Social Web
19,873
Social web
19,873
Online-Marketing
5,587
Internet marketing
5,535
Consumer behaviour
4,437
Konsumentenverhalten
4,437
Soziales Netzwerk
2,295
Social network
2,196
Viral marketing
2,122
Virales Marketing
2,121
Beziehungsmarketing
1,956
Relationship marketing
1,956
Electronic Commerce
1,750
Markenführung
1,719
E-commerce
1,702
Social media
1,667
social media
1,583
Online retailing
1,369
Online-Handel
1,369
Digitalisierung
1,354
Digitization
1,329
Internet
1,270
Markenimage
960
Brand image
955
Web 2.0 technologies
928
Web 2.0-Technologien
926
Customer integration
831
Kundenintegration
831
Digital platform
828
Digitale Plattform
825
Öffentlichkeitsarbeit
775
Public relations
760
Wissensmanagement
740
Knowledge management
732
Deutschland
694
Germany
681
Marketingmanagement
645
Marketing management
640
Social relations
637
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1,076
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202
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1,493
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1,616
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103
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Loureiro, Sandra Maria Correia
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Kunkel, Thilo
8
Burmann, Christoph
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
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Springer Fachmedien Wiesbaden
6
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
Innovatives Markenmanagement
8
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ECONIS (ZBW)
1,719
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1701
Marktkommunikation im Wandel : welcher Marken-Touchpoint zählt?
Spengler, Christoph
;
Müller, Jeanette
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 217-233)
.
2008
Persistent link: https://www.econbiz.de/10003709984
Saved in:
1702
It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William J.
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
Saved in:
1703
Brand Communities
Hellmann, Kai-Uwe
;
Kenning, Peter
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
Saved in:
1704
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
Saved in:
1705
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
Saved in:
1706
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
;
Dörrenbacher, Sven
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211-229)
.
2008
Persistent link: https://www.econbiz.de/10003652477
Saved in:
1707
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
1708
Brand community members as a source of innovation
Füller, Johann
;
Matzler, Kurt
;
Eschle, Melanie
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 608-619
Persistent link: https://www.econbiz.de/10003761048
Saved in:
1709
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
1710
Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
Holtz, Shel
-
2008
-
1st ed.
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with...
Persistent link: https://www.econbiz.de/10012688184
Saved in:
1711
Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
1712
Bedeutung und strategisches Management von Brand Communities
Loewenfeld, Fabian von
;
Perrey, Jesko
;
Schröder, Jürgen
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 295-320)
.
2007
Persistent link: https://www.econbiz.de/10003530269
Saved in:
1713
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
Saved in:
1714
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
Saved in:
1715
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Saved in:
1716
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003565743
Saved in:
1717
Marketing communications in a world of consumption and brand communities
Muñiz, Albert M.
;
O'Guinn, Thomas C.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 63-85)
.
2005
Persistent link: https://www.econbiz.de/10003247642
Saved in:
1718
Online communities und Markenführung im Internet
Jenner, Thomas
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
31
(
2002
)
6
,
pp. 809-815
Persistent link: https://www.econbiz.de/10001674076
Saved in:
1719
Building stronger brands through on-line communities
MacWilliam, Gil
- In:
Strategies for e-business success
,
(pp. 201-226)
.
2001
Persistent link: https://www.econbiz.de/10001668301
Saved in:
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