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person:"Eisend, Martin"
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Search: subject_exact:"Soziale Rolle"
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Gender
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Geschlecht
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Soziale Rolle
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Advertising
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Werbung
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Advertising effects
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Deutschland
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Television advertising
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Female and male gender role stereotyping
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Eisend, Martin
Örtqvist, Daniel
10
Olivetti, Claudia
9
Bertrand, Marianne
8
Dahrendorf, Ralf
8
Mancini, Anna Laura
8
Monfardini, Chiara
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Pasqua, Silvia
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Wincent, Joakim
8
Malmendier, Ulrike
7
Pan, Jessica
7
Weber, Michael
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Chu, Shuai
6
D'Acunto, Francesco
6
Praag, Mirjam van
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Wagner, Joachim
6
Zeng, Xiangquan
6
Zimmermann, Klaus F.
6
Bosma, Niels
5
Cortés, Patricia
5
Heineck, Guido
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Hessels, Jolanda
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Matiaske, Wenzel
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Maurer, Stephan
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Molina, José Alberto
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Rocha, Vera
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Schutjens, Veronique
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Schwerdt, Guido
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Wiederhold, Simon
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Bredtmann, Julia
4
Cavapozzi, Danilo
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Chan, Kara
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Cooper, David J.
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Drnovsek, Mateja
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Francesconi, Marco
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Glaeser, Edward L.
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González de San Román, Ainara
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Gottschalk, Petter
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Ma, Yueran
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International journal of advertising : the quarterly review of marketing communications
2
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
2
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
3
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
4
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
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