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~person:"Bhattacharya, C. B."
~person:"Gond, Jean-Pascal"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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