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~person:"Bhattacharya, C. B."
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject_exact:"Soziales Engagement von Unternehmen"
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Marketingmanagement
Corporate Social Responsibility
28
Corporate social responsibility
28
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
5
Relationship marketing
5
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5
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customer orientation
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Bhattacharya, C. B.
Smith, N. Craig
8
Ferrell, Odies C.
5
Waßmann, Jan
5
Hinson, Robert
4
Adeola, Ogechi
3
Bhattacharya, CB
3
Galan-Ladero, M. Mercedes
3
Hult, G. Tomas M.
3
López-Rodríguez, Sofía
3
Manchanda, Rajesh V.
3
Mattila, Anna S.
3
Murphy, Patrick E.
3
Palazzo, Guido
3
Rahman, Zillur
3
Sen, Sankar
3
Adkins, Sue
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Andersen, Sophie Esmann
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Andreu, Luisa
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Balmer, John M. T.
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Balmer, John M.T.
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Basil, Debra Z.
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Bianchi, Enrique Carlos
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Bocci, Elena
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Daponte, Gaspar Gracia
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De Rosa, Annamaria Silvana
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Dibrell, Clay
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Du, Shuili
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Dyck, Bruno
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Einstein, Mara
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Fabisch, Nicole
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Galera Casquet, Clementina
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Gonzalez-Padron, Tracy L.
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Hildebrand, Diogo
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Howie, Katharine M.
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Ingenbleek, Paul T. M.
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Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
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Handbook of brand relationships
1
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ECONIS (ZBW)
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
2
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
3
Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
- In:
Business ethics quarterly : the journal of the Society …
20
(
2010
)
4
,
pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
Saved in:
4
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
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