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Higher education institution
6
Hochschule
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Deutschland
2
Germany
2
Brand management
1
Forschung
1
Geographic information system
1
Geoinformationssystem
1
Markenführung
1
Marketing
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Marketing management
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Marketingmanagement
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German
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Langer, Markus F.
2
Baaken, Thomas
1
Haes, Julia
1
Kesting, Tobias
1
Kim, Seon-Su
1
Reckenfelderbäumer, Martin
1
Stuckrad, Thimo von
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Tutt, Lars
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Vogel, Julia
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Voss, Rödiger
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Hochschulmarketing
Journal of nonprofit & public sector marketing
70
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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ECONIS (ZBW)
6
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1
Grundzüge des Beziehungsmarketing von Hochschulen
Langer, Markus F.
;
Vogel, Julia
- In:
Hochschulmarketing
,
(pp. 63-91)
.
2009
Persistent link: https://www.econbiz.de/10003839415
Saved in:
2
Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin
;
Kim, Seon-Su
- In:
Hochschulmarketing
,
(pp. 93-128)
.
2009
Persistent link: https://www.econbiz.de/10003839417
Saved in:
3
Branding von Hochschulen
Haes, Julia
;
Voss, Rödiger
- In:
Hochschulmarketing
,
(pp. 129-161)
.
2009
Persistent link: https://www.econbiz.de/10003839419
Saved in:
4
Public Relations als Element der Hochschulmarketing-Kommunikation
Tutt, Lars
- In:
Hochschulmarketing
,
(pp. 163-179)
.
2009
Persistent link: https://www.econbiz.de/10003839424
Saved in:
5
Wertkettenkonzepte im Science-to-Business Marketing
Baaken, Thomas
;
Kesting, Tobias
- In:
Hochschulmarketing
,
(pp. 181-200)
.
2009
Persistent link: https://www.econbiz.de/10003839427
Saved in:
6
Geomarketing von Hochschulen - ein neuer Ansatz
Langer, Markus F.
;
Stuckrad, Thimo von
- In:
Hochschulmarketing
,
(pp. 201-219)
.
2009
Persistent link: https://www.econbiz.de/10003839431
Saved in:
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