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type_genre:"Case study"
~isPartOf:"Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern"
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
Social marketing and behaviour change : models, theory and applications
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Nonprofit-Marketing
Scholz, André
;
Ternès, Anabel
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 91-105)
.
2014
Persistent link: https://www.econbiz.de/10010471013
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