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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markenimage"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of product & brand management
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
Saved in:
2
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
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