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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Werbewirkung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Cracking the code : leveraging consumer psychology to drive profitability
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DUV: Wirtschaftswissenschaft
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Motivated forgetting in response to social identity threat
Dalton, Amy N.
;
Huang, Li
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1017-1038
Persistent link: https://www.econbiz.de/10010353458
Saved in:
2
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
Saved in:
3
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
Saved in:
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