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~language:"deu"
~type:"article"
~person:"Unger, Fritz"
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Unger, Fritz
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2008
Persistent link: https://www.econbiz.de/10003767393
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Kognitive sozialpsychologische Theorien in ihrer Bedeutung für das Konsumgüter-Marketing
Bussmann, Wolf
;
Unger, Fritz
- In:
Konsumentenpsychologie und Markenartikel
,
(pp. 56-96)
.
1986
Persistent link: https://www.econbiz.de/10003507259
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