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~isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
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Nonprofit marketing
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Nonprofit-Marketing
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Hospital
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Krankenhaus
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Marketing
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Dienstleistung
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
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ECONIS (ZBW)
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Qualitätsinformationen von Krankenhäusern: eine Untersuchung ihrer Relevanz und Anforderungen aus Patientensicht
Dietrich, Martin
;
Gapp, Oliver
-
2004
Persistent link: https://www.econbiz.de/10002629450
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2
Zur (Un-)Vereinbarkeit von Marketing und Kirche : eine anbieterorientierte Analyse des kirchlichen Marketings
Tscheulin, Dieter K.
;
Dietrich, Martin
-
2002
Persistent link: https://www.econbiz.de/10001757426
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3
Krankenhausmarketing
Tscheulin, Dieter K.
;
Helmig, Bernd
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2000
Persistent link: https://www.econbiz.de/10001528737
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