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Social Marketing
12
Social marketing
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USA
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Impact assessment
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Wirkungsanalyse
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Consumer behaviour
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Energieeinsparung
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Dee, Thomas S.
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Ida, Takanori
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Working paper / National Bureau of Economic Research, Inc.
Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
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Designed to fail : effects of the default option and information complexity on student loan repayment
Cox, James C.
;
Kreisman, Daniel
;
Dynarski, Susan M.
-
2018
Persistent link: https://www.econbiz.de/10011978423
Saved in:
2
The limits of simple implementation intentions : evidence from a field experiment on making plans to exercise
Carrera, Mariana
;
Royer, Heather
;
Stehr, Mark
;
Sydnor, …
-
2018
Persistent link: https://www.econbiz.de/10011913064
Saved in:
3
Student loan nudges : experimental evidence on borrowing and educational attainment
Marx, Benjamin M.
;
Turner, Lesley J.
-
2017
Persistent link: https://www.econbiz.de/10011782481
Saved in:
4
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
5
Asymmetric effects of non-pecuniary signals on search and purchase behavior for energy-efficient durable goods
Holladay, J. Scott
;
LaRiviere, Jacob
;
Novgorodsky, David M.
-
2016
Persistent link: https://www.econbiz.de/10011607678
Saved in:
6
Heuristic perceptions of the income tax : evidence and implications for debiasing
Rees-Jones, Alex
;
Taubinsky, Dmitry
-
2016
Persistent link: https://www.econbiz.de/10011581159
Saved in:
7
Mobile phones, civic engagement, and school performance in Pakistan
Asim, Minahil
;
Dee, Thomas S.
-
2016
Persistent link: https://www.econbiz.de/10011567499
Saved in:
8
The welfare effects of nudges : a case study of energy use social comparisons
Allcott, Hunt
;
Kessler, Judd B.
-
2015
Persistent link: https://www.econbiz.de/10011417014
Saved in:
9
Behavioral economics and public policy : a pragmatic perspective
Chetty, Raj
-
2015
Persistent link: https://www.econbiz.de/10010495474
Saved in:
10
The persistence of moral suasion and economic incentives : field experimental evidence from energy demand
Ito, Koichiro
;
Ida, Takanori
;
Tanaka, Makoto
-
2015
Persistent link: https://www.econbiz.de/10010490791
Saved in:
11
New ways to make people save : a social marketing approach
Lusardi, Annamaria
;
Keller, Punam Anand
;
Keller, Adam M.
-
2009
Persistent link: https://www.econbiz.de/10003812074
Saved in:
12
Nudges and learning : evidence from informational interventions for low-income taxpayers
Manoli, Dayanand S.
;
Turner, Nicholas
-
2014
Persistent link: https://www.econbiz.de/10010461207
Saved in:
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