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~type_genre:"Lehrbuch"
~type_genre:"Article in journal"
~person:"Lee, Nancy R."
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Social Marketing
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Lee, Nancy R.
Rundle-Thiele, Sharyn
19
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International review on public and non-profit marketing
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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
2
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
3
Social marketing : changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
4
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
5
Social marketing : influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003543172
Saved in:
6
Social marketing : improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
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