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isPartOf:"The Routledge companion to nonprofit marketing"
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Basil, Michael
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Hillenbrand, Carola
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The Routledge companion to nonprofit marketing
Journal of nonprofit & public sector marketing
70
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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1
Operationalizing the marketing concept : achieving market orientation in the nonprofit context
Padanyi, Paulette
- In:
The Routledge companion to nonprofit marketing
,
(pp. 11-27)
.
2008
Persistent link: https://www.econbiz.de/10003592264
Saved in:
2
Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
Saved in:
3
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
4
Marketing and religion
Mottner, Sandra
- In:
The Routledge companion to nonprofit marketing
,
(pp. 92-107)
.
2008
Persistent link: https://www.econbiz.de/10003592607
Saved in:
5
Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.
;
Kirchner, Theresa A.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 227-240)
.
2008
Persistent link: https://www.econbiz.de/10003592635
Saved in:
6
Applying the marketing concept in higher education : a stakeholder approach
Liao, Mei-na
- In:
The Routledge companion to nonprofit marketing
,
(pp. 255-266)
.
2008
Persistent link: https://www.econbiz.de/10003592639
Saved in:
7
The promise of marketing in higher education : where we have been, where we are and where we are going
Madden, Charles S.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 280-296)
.
2008
Persistent link: https://www.econbiz.de/10003592643
Saved in:
8
Marketing politics ... saving democracy?
Lloyd, Jenny
- In:
The Routledge companion to nonprofit marketing
,
(pp. 299-315)
.
2008
Persistent link: https://www.econbiz.de/10003592644
Saved in:
9
Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
10
Marketing AIDS prevention : an application of social marketing
Basil, Michael
- In:
The Routledge companion to nonprofit marketing
,
(pp. 347-357)
.
2008
Persistent link: https://www.econbiz.de/10003592657
Saved in:
11
Volunteer recruiting, retention and development
Govekar, Paul
;
Govekar, Michelle
- In:
The Routledge companion to nonprofit marketing
,
(pp. 361-372)
.
2008
Persistent link: https://www.econbiz.de/10003592660
Saved in:
12
Improving service quality in the new public sector
Williams, Christine S.
;
Saunders, Mark N. K.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 389-402)
.
2008
Persistent link: https://www.econbiz.de/10003592664
Saved in:
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