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isPartOf:"Bridging the gap between advertising academia and practice"
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Advertising effects
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Einkaufsverhalten
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Online retailing
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Shopping behaviour
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Bernritter, Stefan F.
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Malthouse, Edward C.
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Bridging the gap between advertising academia and practice
Working paper / National Bureau of Economic Research, Inc.
10
Discussion paper / Centre for Economic Policy Research
7
NBER working paper series
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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The cultural history series
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SpringerLink / Bücher
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Handel und Verkehr, Mobilität und Konsum : mit 14 Tabellen
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
3
Apps management and e-commerce transactions in real-time
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Business analytics and cyber security management in organizations
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Diskussionsbeitrag
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Dissertation Series CentER
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European journal of marketing : EJM
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Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Springer eBook Collection
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American economic journal
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American economic journal : a journal of the American Economic Association
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CUDARE working papers
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Consumption culture in Europe : insight into the beverage industry
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Covid economics : vetted and real-time papers
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DICE discussion paper
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Discussion paper series / IZA
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Discussion papers / CEPR
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E-retailing challenges and opportunities in the global marketplace
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Economica
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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International Institute for Qualitative Methodology series
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International journal of retail & distribution management
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Journal of advertising
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Journal of marketing theory and practice : JMTP
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Journal of urban economics
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Markenkommunikation und Beziehungsmarketing
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Research
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Studien zur Mobilitäts- und Verkehrsforschung
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The urban mosaic of post-socialist Europe : space, institutions and policy ; with 25 tables
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The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
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