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~subject:"Advertising effects"
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Advertising effects
Sonderangebot
174
Special offers
156
Theorie
55
Theory
55
Deutschland
54
Germany
49
Consumer behaviour
38
Konsumentenverhalten
38
Preismanagement
33
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Einzelhandelspreis
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Retail price
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Retail trade
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United States
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Lebensmitteleinzelhandel
16
Food retailing
13
Low-cost strategy
11
Niedrigpreisstrategie
11
Preis
11
Preisdifferenzierung
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Price discrimination
11
Beziehungsmarketing
10
Relationship marketing
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Sales promotion
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Verkaufsförderung
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Price
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Monopol
8
Monopoly
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Preisrigidität
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Price stickiness
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Brand management
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Consumer goods
7
Konsumgüter
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Markenführung
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Preiswettbewerb
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Aggarwal, Preveen
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Böge, Christian
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German journal of agricultural economics : GJAE
1
Handelsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Sonderangebote und psychologische Preissetzung im deutschen Lebensmitteleinzelhandel
Hoffmann, Angela
;
Hackelbusch, Kerstin
- In:
German journal of agricultural economics : GJAE
62
(
2013
)
3
,
pp. 173-191
Persistent link: https://www.econbiz.de/10010208058
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2
Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
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3
Kommunikation durch Pos-TV
Gedenk, Karen
;
Böge, Christian
- In:
Handelsforschung
14
(
2000
),
pp. 365-382
Persistent link: https://www.econbiz.de/10001473035
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