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York's Best Ice Cream Company : building a regional brand
Woodall, Jefrey R.
;
Azriel, Jay A.
;
Patnode, Gerald
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008757393
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