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Key debates and contemporary issues in nonprofit marketing
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ECONIS (ZBW)
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Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
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2008
Persistent link: https://www.econbiz.de/10003717712
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The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
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2008
Persistent link: https://www.econbiz.de/10003717734
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