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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Spezialpapier"
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Instrumente zur Gestaltung von After Sales Services
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Elektronische Offline-Dokumentation
Brückle, Thomas
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2014
Persistent link: https://www.econbiz.de/10010457844
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Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
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