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~type_genre:"Article in journal"
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
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Mehr als ein Spiel : Interne Markenführung durch Markenspiele
Heidig, Wibke
;
Walter, Benjamin von
;
Tomczak, Torsten
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10010126384
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