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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer behaviour
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Film
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Product Placement
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Product placement
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Advertising effects
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Belgien
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Belgium
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Rask, Amy
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Journal of advertising : official publication of the American Academy of Advertising
The American journal of economics and sociology
20
The journal of media economics
12
History of the American cinema
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
5
NBER Working Paper
5
International journal of advertising : the quarterly review of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of business research : JBR
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KulturKommerz
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Marketing letters : a journal of research in marketing
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Reihe: Marketing und Medien
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Working paper / National Bureau of Economic Research, Inc.
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American economic review
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Applied economics
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Aspects of Tourism
2
Australasian marketing journal
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Edition Merseburger
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Filmstudien
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
2
Information economics and policy : IEP
2
Information systems research : ISR
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International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Neue Beiträge zur Film- und Fernsehforschung
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New perspectives in South Asian history
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Now media
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ECONIS (ZBW)
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The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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2
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
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3
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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