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~isPartOf:"Journal of travel and tourism marketing"
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
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A model of brand prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
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2
Measuring customer-based casino brand equity and its consequences
Tsai, Henry
;
Lo, Ada
;
Cheung, Catherine
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 806-824
Persistent link: https://www.econbiz.de/10010246262
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