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Business horizons
Hamburger Schriften zur Marketingforschung
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Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.
Eckert, Robert A.
;
Lyles, Marjorie A.
- In:
Business horizons
51
(
2008
)
6
,
pp. 463-468
Persistent link: https://www.econbiz.de/10003785580
Saved in:
2
Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608417
Saved in:
3
Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004912249
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