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~person:"Saldsieder, Kai Alexander"
~person:"Schultz, Majken"
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Search: subject_exact:"Spielwarenbranche"
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Spielwarenbranche
4
Toy industry
4
Deutschland
3
Erfolgsfaktor
3
Brand management
2
Denmark
2
Dänemark
2
Germany
2
Licence
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Lizenzhandel
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Markenführung
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Marketing
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Business history
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Consumer goods marketing
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Corporate culture
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Kundenintegration
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Markentransfer
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Marketingmanagement
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Produktdifferenzierung
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Soziales Netzwerk
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The LEGO Group
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Saldsieder, Kai Alexander
Schultz, Majken
Chaudry, Shamyla
8
Atkin, David
7
Chaudhry, Azam
7
Khandelwal, Amit
7
Verhoogen, Eric
6
Fleischmann, Adolf
4
Lederman, Mara
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Bapuji, Hari
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Berlin, Sebastian
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Diamond, Nina
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Elsbach, Kimberly D.
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Allen, Terry
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Hamburger Schriften zur Marketingforschung
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
A temporal perspective on organizational identity
Schultz, Majken
;
Hernes, Tor
- In:
Organization science : a journal of the Institute for …
24
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009711876
Saved in:
2
Wettbewerbsdifferenzierung durch Lizenzen
Saldsieder, Kai Alexander
;
Saldsieder, Nina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 181-206)
.
2010
Persistent link: https://www.econbiz.de/10003925011
Saved in:
3
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
4
Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608417
Saved in:
5
Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004912249
Saved in:
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