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isPartOf:"Hamburger Schriften zur Marketingforschung"
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Deutschland
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Erfolgsfaktor
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Lizenzhandel
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Marketing
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Spielzeugindustrie
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Brand extension
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Consumer goods marketing
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Germany
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Licence
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Saldsieder, Kai Alexander
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Hamburger Schriften zur Marketingforschung
Journal of business ethics : JOBE
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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Academy of Management journal : AMJ
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Global supply chain quality management : product recalls and their impact
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Journal of business venturing
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13 Fallstudien aus der Industrie
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Betriebswirtschaftslehre für Technologie und Innovation
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Branded spaces : experience enactments and entanglements
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Building supply chain excellence in emerging economies
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Cases on IT leadership : CIO challenges for innovation and keeping the lights on
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Commission européene / Direction Générale Entreprises et Industre - Innovation européenne ; 2006,Nov.
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Controlling corporate crime
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Counter-narratives and organization
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DUV / Wirtschaftswissenschaft
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Das Spielzeug : das Fachmagazin der Spielwarenbranche
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Der Markt : international journal of marketing
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Discussion paper / Centre for Economic Policy Research
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Discussion paper series / IZA
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Economics Discussion Paper
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Economía industrial
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Entrepreneurship, theory and practice : ET & P
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European Commission / Directorate-General Enterprise and Industry - European innovation ; 2006,Nov.
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European management journal
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Europäische Kommission / Generaldirektion Unternehmen und Industrie - Europäische Innovation ; 2006,Nov.
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
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2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004912249
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Erfolgsfaktoren des Licensing in der deutschen Spielwarenindustrie
Saldsieder, Kai Alexander
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608417
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