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type:"article"
~isPartOf:"Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen"
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Business and economic history : journal of the Business History Conference
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Enterprise as a carrier of culture : an anthropological approach to business administration
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Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
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Promotions: Erfolgtreiber der Markenpolitik : Konsumanlässe und Kaufsituationen als "Anker" vertrieblicher Marketingunterstützung
Berentzen, Jan B.
;
Berentzen, Johannes
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 147-161)
.
2005
Persistent link: https://www.econbiz.de/10003214677
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