//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsoring"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
10
Sponsorship
10
Consumer behaviour
5
Konsumentenverhalten
5
sponsorship
5
Advertising effects
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Sportmarketing
3
Sports marketing
3
Advertising
2
Brand image
2
Event marketing
2
Event-Marketing
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Werbung
2
advertising
2
Australia
1
Australien
1
Beziehungsmarketing
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Cluster analysis
1
Clusteranalyse
1
Competitive advantage
1
Experiment
1
Knowledge
1
Knowledge management
1
Markenführung
1
Packaging
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product Placement
1
Product placement
1
Public relations
1
Regional cluster
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bee, Colleen
1
Boerman, Sophie C.
1
Colliander, Jonas
1
Coppetti, Caspar
1
Crowther, Philip
1
Dalakas, Vassilis
1
Donlan, Leah
1
Erlandsson, Susanna
1
Finney, R. Zachary
1
Graetz, Brian
1
Henkel, Sven
1
Karg, Adam
1
Lacey, Russell
1
McDonald, Heath
1
Pope, Nigel
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Scheinbaum, Angeline Close
1
Smith, Aaron
1
Sneath, Julie Z.
1
Summers, Jane
1
Tomczak, Torsten
1
Wentzel, Daniel
1
Westberg, Kate
1
Westerbeek, Hans
1
Woodside, Frances
1
more ...
less ...
Published in...
All
Journal of marketing communications
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
11
Springer eBook Collection
11
Research
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
KulturKommerz
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
3
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
4
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
5
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
6
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
7
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
8
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
Saved in:
9
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
10
The impact of repeat attendance on event sponsorship effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->