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~person:"Schnittka, Oliver"
~subject:"Germany"
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Schnittka, Oliver
Bruhn, Manfred
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Nufer, Gerd
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8
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Der Markt : international journal of marketing
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
2
Professionelles Management als Erfolgsfaktor im Sponsoring
Schnittka, Oliver
;
Farsky, Mario
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008799055
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