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~person:"Schnittka, Oliver"
~subject:"Markenartikel"
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Schnittka, Oliver
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International journal of market research
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ECONIS (ZBW)
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
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