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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenimage"
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Search: subject_exact:"Sponsoring"
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Markenimage
Sponsoring
48
Sponsorship
48
Sportmarketing
26
Sports marketing
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Consumer behaviour
18
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Professional sports
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sponsorship
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Börsenkurs
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Marketingmanagement
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sport sponsorship
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Ankündigungseffekt
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Ereignisstudie
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Athletes
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Agyemang, Kwame
1
Arai, Akiko
1
Biscaia, Rui
1
Chavanat, Nicolas
1
Cho, Chang-hoan
1
Ferrand, Alain
1
Janney, Jay J.
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King, Jesse
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Kunkel, Thilo
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Lee, Hyung Seok
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
15
International journal of advertising : the quarterly review of marketing communications
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
International journal of sports marketing & sponsorship
4
Journal of advertising : official publication of the American Academy of Advertising
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Applied Marketing Science / Angewandte Marketingforschung
2
Cogent business & management
2
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
2
International journal of retail & distribution management
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Research
2
Sport management review
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Australasian marketing journal
1
Bremer Arbeitspapiere zur Mittelstandsforschung
1
Business and Economic Research : BER
1
DUV / Wirtschaftswissenschaft
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dissertationen ; 2925 (2004)
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business and finance review
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1
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
4
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Saved in:
5
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
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